The design stage is the best starting point to build a more sustainable brand. Fashion designer and founder of Xandra Jane Design and Digital Pattern Library, Alexandra presents her vision on how to make your fashion dream a reality in today's market. Suited for start-ups or established brands hear how to embrace sustainability, diversify with tech and the practicalities of good production.

[00:45] Quick Introduction
[01:50] Unsustainable and Unethical Experiences
[04:21] The Important Difference Between Sustainable, Ethical and Slow
[06:16] Xandra Jane Streetwear
[11:35] Digital Pattern Library
[15:15] Sustainability and Tech in the Fashion Landscape
[18:28] Immersing Your Customer
[20:36] Buy Less, Choose Well...
[22:36] Conclusion

This speech was recorded at Pure London 9th February 2020, Olympia London.