4 Platforms Worth Knowing to Promote Your Clothing Line

There are multiple strategies companies use to enter a market, one of which that provides support, reach and the ability to showcase and nurture your brand is the use of independent designer platforms. Here are four worth knowing to promote your clothing line:

Not Just A Label

This platform helps designers to gain exposure in the fashion industry at no cost, promoting a designer’s creativity and individuality above all else. Each NJAL designer creates an individual virtual showroom, where they can showcase their entire archive of creations, connect with a global audience and retail their designs from anywhere in the world.

Wolf and Badger

Applying to feature on this platform will enable you to join a curated marketplace of quality designers promoting sustainable and ethical collections. With stores in both London and New York and a website to boast high volume traffic Wolf and Badger also offer PR services, in-house creative content, use of pop-up store areas and an allocated marketing budget should you join their membership.

Click here to apply.

Oxford Fashion Studio

Delivering runway shows across every fashion capital, OFS prides itself on the global promotion of independent and emerging design talent. You do not need a direct invite to apply to show at any one of the fashion weeks and can simply apply by clicking here.

Lone Design Club

Another platform waving the flag for responsible fashion, LDC curates experiences across London and Milan with ample pop-up events to showcase your brand. Getting your collection and pieces into the hands of a customer is a vital step towards brand awareness and promoting the quality of your clothing. LDC’s pop-ups are a fantastic and accessible opportunity to do just this.

If you have incorporated a budget into your launch strategy to consider these options they are certainly worth exploring, especially if you are primarily e-commerce. Fashion is such a sensual experience, inviting your customers to feel the clothes, try them on and familiarise themselves with your brand. These platforms enable that possibility without the overheads of your own brick and mortar establishment.

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