Case Study: Gouvie Capsules
Tell us about your brand and what drove you to set it up?
The aim of Gouvie is to provide feminine affordable sustainable garments for women in their early-mid twenties. This will be achieved through the creation of capsule collections, each meticulously designed to comprise a select number of sustainably produced, versatile and complementary garments. Whilst the styles/pieces created within each capsule are designed for durability, and multiple seasons, each edition will focus on a theme and feature new and unique embroideries.
What was your background prior to launching in the fashion industry?
None. My co-founder and l have just completed our bachelors in Business and Neuroscience respectively.
What was your starting point and where has your experience with Xandra Jane Design taken you?
When we started our work with Xandra Jane Design, our ideas had yet to be brought to life. We started with a collection of moodboards and a concept in mind. Other than that, everything had to be done!
How did you find the process working together?
Absolutely wonderful! From the start the process was clear, detailed and very personalised. Having no prior background in the industry my business partner and I were particularly touched by the time and dedication Alexandra took to explain various aspects of the process to us.
Do you feel confident in your gained knowledge and experience to repeat the process in the future either independently or together?
Absolutely yes again! I do not feel like the same person. I definitely feel a thousand times more confident to approach people within the industry.
Which Xandra Jane Design service helped you the most and why?
In all honestly considering we started from nothing and having no experience is design, all you services were helpful. However I would say that in addition to bringing our ideas beautifully to life, your guidance with regards production and what we should expect was particularly useful. As a whole I would say it was the mentoring in general which really elevated your services.
What plans do you have for the future of your brand?
Hopefully to produce multiple capsules and demonstrate to our clients that one should not compromise between style, sustainability or affordability.
